Mcoy’s double-edged experience in the non-contentious and contentious trademark spheres really pays off; the team has one eye on enforceability when prosecuting trademarks and thereby excels at securing long-term protection. The IP group also makes judicious use of the firm’s full-service support package to ensure that clients have everything they need for their business. Alejandro Cardenas Eychenne and Eduardo Miravete Martínez share leadership duties and both garner rave reviews from the market: “Alejandro is the most brilliant strategist and litigator in Mexico by far, but he flies under the radar a little as he isn’t in one of the big boutiques. He studies his cases like nobody else and comes up with out-of-the box ideas to progress things to a perfect outcome.” “Eduardo is super easy to work with and incredibly responsive. He isn’t straightjacketed – you can throw off-the-cuff questions his way and get a good steer.” • Ranked as a firm and also as in individual
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• Individuals: enforcement and litigation – Alejandro Cardenas E y Eduardo Miravete Martínez
• Individuals: prosecution and strategy – Eduardo Miravete Martínez
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